Medical practices are in a unique position when it comes to marketing the services they provide because they must comply with HPCSA guidelines. These guidelines limit the way medical practices can market and advertise – especially when it comes to digital marketing. Digital marketing – like medical practice SEO and social media marketing – has however become critical for the success of a medical practice. More and more potential patients are turning to the internet to find medical information, search for practitioners to meet their needs, and book appointments. A medical practice that has little to no digital presence will be losing out on these potential patients. Three tips for…